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 Why use networked digital signage over traditional paper or cardboard based point-of-purchase promotions?
▪ digital signs have demonstrated sales increases by 10-30% and as high as 200%
▪ digital signs can be used to train store personnel during off-hours
▪ digital signs grab the attention of consumers while entertaining and informing them
▪ new promotions can be sent immediately to thousands of screens
Why choose a IP based data network that can be controlled through a Web-based interface? ▪ promotions can be controlled from any Web-based computer
▪ the network is everywhere, why invest in more infrastructure
▪ the network is extremely secure; don't risk a wi-fi hack
▪ digital signs can be placed any where, at any time
▪ just add power and ethernet and your digital sign is instantly networked connected Why use digital signage at the point-of-sale, point-of-purchase, or Point-of-Decision? ▪ consumers are in a mindset to purchase products
▪ you can reach millions of consumers
▪ advertising investment is much lower than broadcast television
▪ 70% of the time, brand selection occurs right at the shelf
 With the Digital-Signage solution, you're in control of your own virtual advertising broadcast network:
... for the first time ever, you can deploy networked digital signage in the store without any involvement from the Retailer's IT department (or your own). Simply plug it in at the shelf and you are connected
... you can out maneuver, out think and out promote the competitors in your category and instantly change your marketing message
... you have tremendous flexibility on where and when you place digital signs
... you have direct control over all promotions and can schedule promotions to occur simultaneously with new product restocking, or a new brand launch
... you can run sales-specific and training content outside of normal store hours
... you can do a much better job of educating consumers and influencing decisions
... you can control and test marketing messages and see what works best
With a Teleactive Digital-Signage solution, you can quickly and easily implement a flexible networked digital signage program to increase your merchandising revenue or overall store ambiance.
... you can design, test and deploy a chain-wide digital signage program within just a few months, compared to the normal 9 to 15 month implementation
... you don't have to dig up marble, cement, install satellite dishes or servers, or string cables to build your in-store network
... you don't have to allocate any more IT infrastructure, service or support and maintenance for each store
... you don't have to worry about keeping the network "UP"
... you have the flexibility to move signs around as your store layout and plan-o-grams continuously change
... you have access to your own Web-portal to manage vendor promotions and create a new form of advertising network
... you can easily add digital signage on back walls, or increase the value of your end-caps with ready-to-go digital signage solutions
... you can use the systems for in-store sales training during store off-hours. Contact Teleactive to find out more about our Digital Signage solutions.
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